Consequences of war driving and insecure home networks Essay Example

Consequences of war driving and insecure home networks Essay Example Consequences of war driving and insecure home networks Paper Consequences of war driving and insecure home networks Paper War driving compromises wi-fi networks by allowing hackers to disrupt the operations of wi-fi networks as well as free access to sensitive, private data from legitimate wi-fi network users. Al Potter (manager, ICSA Network Security Lab manager) demonstrated how war drivers can relatively tap into private wi-fi networks. Tests done by Potter and his group revealed that they detected a significant number of unsecured LANs while driving at a constant speed of 65 mph going between Leesburg, Va. , and Dulles International Airport near Washington, D.C. Potter was bewildered by the findings of their tests concluding that most individuals and companies are not even aware that their wi-fi servers are under constant threat from hackers that do war driving. Potter’s findings also coincide with Wysopal’s statements that war driving can be easily done, and it is believed that hackers now have a sort of compilation or â€Å"phone book† of some sort which lists unsecured and secured wireless networks that they can tap into using their GPS systems and wireless NIC’s (Miller, 2001). Insecure home networks A home network pertains to a small computer network (wi-fi systems included) limited within a private residence. Home networks are commonly established to facilitate digital domestic applications like home internet access, cable television and other functions. Home wi-fi networks are now very popular due to their advantages (such as faster internet connection) and are fairly cheap and easy to install due to widely available consumer technologies such as 802.11, Bluetooth and HomeRF. A larger home network is relatively feasible now using Wide Area Network technologies, which consequently calls for standardization of middleware/common technologies such as UPnP, HAVi, Jini and OSGi. As implied earlier, home networks are prone to unauthorized access and hacking and most home consumers are unaware that most of their private data can be stolen or be tampered with if they are not careful of if they do not erect the necessary security features. If home user continues to disregard their digital security, then hackers will have a good time tampering and hacking their precious data to their liking (Sengodan et al, n. d. ). Home networks are definitely easier for hackers and other cyber criminals to tamper with. Hackers can then freely do as they please to an unprotected home network, resulting to cyber-theft (of data, money and other valuables), breach of user privacy, damage to hardware and other such consequences. Apprehension and persecution of cyber criminals are rare because crimes like these are fairly new and there are only a few laws in existence that pertain to cyber crimes and because of these reasons most cyber criminals run free and remain relatively anonymous. In order to prevent cyber crimes, new laws and acts must be made in order to counter the activities of cyber criminals. If not, hackers and cyber-criminals will continue to run rampant to do as they please. The use of computer and other similar devices have been so much integrated in everyday modern life that probably each home and corporation has their own network of units. Common users may not consider their data as highly classified as with corporate files but the very idea of privacy certainly implies that the common user is also concerned about security. Hackers on the other hand do not generally care about the identity of their victims as all they want is control and access f their desired system or network. The damage that they can do to corporate networks can also be applied to home systems, so private users should still be aware of the importance of a security system for their computer systems (â€Å"Home Network Security†, 2001). Information security is divided into three areas: first is confidentiality, which only properly means that the owner of the data should only be the sole person that has access to it. The second is integrity, which reserves the right of the owner to modify the data whenever he or she wills it. The third is availability or the accessibility of the data when and where the owner wills it. These three concepts are very much applicable to home and corporate users alike. Security risks that are derived from these three concepts may occur when the user is online (hacking via the internet) or offline thru theft and other unscrupulous deeds (â€Å"Home Network Security†, 2001). Therefore, the need for an efficient and effective security system applies to all types of users and must include common security methods such as authentication, confidentiality, integrity, access control and non-repudiation (Sengodan et al, n. d. ).

What Does “Competitive Salary” Mean

What Does â€Å"Competitive Salary† Mean Sometimes the vocabulary of job searching all seems to blend together into a confusing jumble. Have you seen the phrasing  Ã¢â‚¬Å"competitive salary,† and not been quite sure what it means? Let us help. Competitive salary simply means that the salary they’ll offer will be equal to or more than the industry standard for similar jobs in the same geographical area. That makes it easy to estimate if you do a bit of field research. It also means this company might be more open to salary negotiations. Or that they keep their salary information confidential to protect their employees; i.e. you’ll find out when you’re hired. It also might mean that the company is trying to weed out candidates who are only in it for the money. You might also see the terms â€Å"negotiable salary† or â€Å"market rate.† Those terms usually mean the same thing.It’s Not All in the NumbersRemember: in places where supply is lower than demand, the going rate, or â €Å"competitive salary† will be higher. And also keep in mind that there are other forms of compensation in a package, like benefits. One company might offer a lower salary than another, but more than make up for that in the benefits they are willing to provide.Determine Your GoalsIf you’re looking for a job, the most important things to consider are what you need to support your life. Do your research into the going market rate in your region. Then figure out what the minimum is you’d need to make. Don’t forget to consider things like benefits. What would insurance cost in your state if not subsidized by your employer? How much paid time off would you want in a given year- and how much would that be worth, given the rates? Will this company contribute significantly to a 401k?Once you know what you need, or want, you’ll reach an appropriate moment to bring this up with your potential employer- usually not before the second interview, or when an off er is made at the latest. One option is to wait and see whether the employer brings it up first and saves you the awkwardness of finding a way to steer the conversation in that direction. Once you find your moment, inquire about the compensation.Be StrategicOnce you have your answer, and it’s not quite enough, realize you might not get what you ask for. But don’t walk away! Use what you’ve learned about the â€Å"market rate† to gently and respectfully see if they are willing to negotiate. If you’re the candidate they want, chances are that if they can, they’ll try.Remember: Don’t sell yourself short if you don’t absolutely have to. Stay strong and get your needs met- that way you won’t resent your employer down the line.

What Does “Competitive Salary” Mean

What Does â€Å"Competitive Salary† Mean Sometimes the vocabulary of job searching all seems to blend together into a confusing jumble. Have you seen the phrasing  Ã¢â‚¬Å"competitive salary,† and not been quite sure what it means? Let us help. Competitive salary simply means that the salary they’ll offer will be equal to or more than the industry standard for similar jobs in the same geographical area. That makes it easy to estimate if you do a bit of field research. It also means this company might be more open to salary negotiations. Or that they keep their salary information confidential to protect their employees; i.e. you’ll find out when you’re hired. It also might mean that the company is trying to weed out candidates who are only in it for the money. You might also see the terms â€Å"negotiable salary† or â€Å"market rate.† Those terms usually mean the same thing.It’s Not All in the NumbersRemember: in places where supply is lower than demand, the going rate, or â €Å"competitive salary† will be higher. And also keep in mind that there are other forms of compensation in a package, like benefits. One company might offer a lower salary than another, but more than make up for that in the benefits they are willing to provide.Determine Your GoalsIf you’re looking for a job, the most important things to consider are what you need to support your life. Do your research into the going market rate in your region. Then figure out what the minimum is you’d need to make. Don’t forget to consider things like benefits. What would insurance cost in your state if not subsidized by your employer? How much paid time off would you want in a given year- and how much would that be worth, given the rates? Will this company contribute significantly to a 401k?Once you know what you need, or want, you’ll reach an appropriate moment to bring this up with your potential employer- usually not before the second interview, or when an off er is made at the latest. One option is to wait and see whether the employer brings it up first and saves you the awkwardness of finding a way to steer the conversation in that direction. Once you find your moment, inquire about the compensation.Be StrategicOnce you have your answer, and it’s not quite enough, realize you might not get what you ask for. But don’t walk away! Use what you’ve learned about the â€Å"market rate† to gently and respectfully see if they are willing to negotiate. If you’re the candidate they want, chances are that if they can, they’ll try.Remember: Don’t sell yourself short if you don’t absolutely have to. Stay strong and get your needs met- that way you won’t resent your employer down the line.

Gambino Crime Family Research Paper Example | Topics and Well Written Essays - 5250 words

Gambino Crime Family - Research Paper Example Understanding the way in which corrupt organizations are formed, romanticized and sometimes revered allows for a continued understanding of the culture and heritage of an aspect of the United States. The Mafioso presence in the United States most likely began during the 19th century when an influx of Italian immigrants can be measured through records from Ellis Island. Giuseppe Morello is most likely the first ‘boss of bosses’ in New York, having arrived there in 1867 when he was running from charges in Italy that he had been part of cattle rustling and had committed murder. He held this title until 1910. In the year 1900, he there are records of charges that include counterfeiting, murder, and the suspected kidnapping and disappearance of a teenage girl. There are extensive records of similar charges, including suspicion of his involvement in over 60 murders that follow until 1910 when he was imprisoned for ten years. Upon his release he was supposedly given a death sentence by the Mafia, but this was overturned and he acted as an advisor until 1930 when he was finally murdered by rival Mafioso gang members (Dash xvii) Morello was called â€Å"the Clutch† because his right arm had a deformity from birth. The arm was shortened and had only the little finger, missing the thumb and other three digits. The most infamous murder of the time was called the Barrel Murder. This murder was the landmark occasion that brought the Mafioso to the direct attention of the authorities. A man named Madonio was a rival of Morello. It is unknown his direct crime that landed him in such great peril, but while at an eating establishment, Morello had his men grab him, take him to a sink, then cut his throat so that the head was almost severed. The body was then stuffed into a three foot high barrel and left as a warning to anyone else who would dare to cross Morello (Dash 7-9). Thus began the conflict

Life science Essay Example | Topics and Well Written Essays - 250 words

Life science - Essay Example In the virtual education, mentors and students are not required to collaborate personally in a room (Christensen). Virtual education is particularly a blessing for individuals who can not make it to the institution. For example, young mothers with infants can often not manage to find time for attending the educational institution regularly. Likewise, working people often spare their academic progress because of work. With the facility of distance education at hand, people have been able to manage studies with work. They do not have to spare work in order to continue with their studies. Instead, they can maneuver their schedule to study after or before work as appropriate. The virtual world has diminished the significance of physical limitations and boundaries, while the quality of education has been maintained, rather enhanced in the virtual world as students can repeatedly attend the same lectures until concepts are clear. â€Å"While the lectures and assignments are preplanned and may be viewed multiple times, the student still has access to the instructor† (Tatum). I feel connected to the science through virtual education. Works cited: Christensen, Tricia E. â€Å"What is virtual education?† 2011. Web. 4 Feb. 2011. .

Case Brief No 1 Essay Example for Free

Case Brief No 1 Essay Citation: Harvestons Securities, Inc. v. Narnia Investments, Ltd., 218 S.W.3d 126 (2007) Plaintiff and Defendant: The plaintiff/appellant is Harvestons Securities, Inc. The defendant/appellee is Narnia Investments, Ltd. Facts: In year 2000, Narnia Investments, Ltd. sued Harvestons Securities, Inc. and several defendants in trial court of Texas. The trial court then granted a default judgment against Harvestons and in favor of Narnia that Harvestons has to pay $365,000, plus attorney’s fees, prejudgment interest, and postjudgment interest. Harvestons claimed that it had no actual knowledge of the pending litigation before November 15, 2004 and filed a timely restricted appeal. Harvestons contends that the service of process was defective due to the process was delivered to someone different than the one name in the citation, the person to which the process was delivered, JoAnn Kocerek, did not have a authority to accept the process on behalf of Harvestons or the Texas Securities Commissioner and the return of service does not show a valid manner of service. At last, the appellate court of Texas reverse the trial court’s default judgment and remand this case for further proceedings. Issues: (a) Did the return of service shows that process was delivered to someone other than the one named in the citation? (b) Did JoAnn Kocerek has the authority to accept process on behalf of Harvestons or the Texas Securities Commissioner? (c) Did the return of service show a valid manner of service? Holding: (a) Yes, the return of service shows that process was delivered to someone other than the one named in the citation. (b) No, JoAnn Kocerek did not has the autho rity to accept the process on behalf of the Harvestons Securities or the Texas securities Commissioner. (c) No, the return of service does not show a valid manner of service. Reasoning: (a) â€Å"The district clerk issued citation directed to Harvestons Securities Inc. by serving the Texas Securities Commissioner[,] 200 E 10th Street[,] 5th Floor Austin[,] Texas 78701. While â€Å"The return of service indicates that the citation was served on September 7, 2000, at 200 E. 10th, Austin, Tx. 78701 in Travis County . . . by delivering to Harvestons Securities, by serving the Texas Securities Commissioner, by delivering to JoAnn Kocerek defendant, in person, a true copy of this Citation together with the accompanying copy(ies) of the Petition attached thereto. â€Å"Though the letter states that the petition names Harvestons as a defendant, the letter does not state that the Commissioner received citation addressed to Harvestons. The documents attached to the certificates in question do not reflect a copy of any enclosure that may have accompanied the letter. Nor do these documents reflect that Harvestons received any letter from the Commissioner.† T herefore the names are not identified. (b) â€Å"The face of the record does not identify Jo Ann Kocerek or her status or affiliation, if any, with the Texas Securities Commissioner. Neither the return nor any other portion of the record designates Jo Ann Kocerek as an authorized representative of the Commission or indicates that she has the authority to receive service on behalf of Harvestons or the Commissioner. Indeed, it is simply not possible to determine [**21] from the record who Jo Ann Kocerek is or whether she is an agent authorized to accept service on behalf of either the Commissioner or Harvestons. Without an indication on the face of the record of her capacity or authority, if any, to receive service, the granting of the default judgment was improper.† So JoAnn Kocerek was not authorized to accept the process. (c) Here exist an invalid manner of services because of the reasons above and therefore, â€Å"Further, a return of citation does not cease to be prima fa cie evidence of the facts of service simply because the facts are recited in a form rather than filled in by the process server. It is the responsibility of the party requesting service, not the process server, to see that service is properly accomplished. This responsibility extends to seeing that the service is adequately reflected in the record. If proper service is not affirmatively shown in the record, then error exists on the face of the record and a default judgment cannot stand.†

Compromise and Marriage in Pride and Prejudice Essay -- Pride Prejudic

Compromise and Marriage in Pride and Prejudice      Ã‚  Ã‚  Ã‚   It is not unusual for an individual to disagree with social customs or expectations. Some people are only happy when they can rebel against society. Most mature adults eventually realize that compromise is necessary to achieve happiness. This is the case in the early nineteenth century England setting of Pride and Prejudice, by Jane Austen. In the novel, Miss Elizabeth Bennet is a lively, independent woman, whose family's financial situation and whose strong mindedness suggest that she may never marry. Mr. Darcy, is a rigid and proper man, who falls in love with Elizabeth, despite their differences. By the end of the novel, Elizabeth and Darcy learn to compromise, and, in doing so, become truly happy. In marrying, they not only fulfill themselves as individuals, but also affirm the principle values of society. The marriage at the end of the novel shows Jane Austen's ideal view of marriage as a social institution.      Ã‚  Ã‚   The novel Pride and Prejudice, by Jane Austen gives us the reader a very good idea of how she views marriage, as well as society. The theme of marriage is set in the very opening sentence of Pride and Prejudice; "It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife" (Austen, 1) As Norman Sherry points out, this is Austen's way of implying that 'a single man in possession of a good fortune' is automatically destined to be the object of desire for all unmarried women. The statement opens the subject of the romantic novel; courtship and marriage. The sentence also introduces the issue of what the reasons for marrying are. She implies here that many young women marry for money. The question... ...s, Jane Austen makes them 'all right'." (Sherry, 92) By having Darcy and Elizabeth end the novel engaged in an ideal marriage is a significant detail. Jane Austen, in doing this is suggesting that society would be better if it followed Elizabeth and Darcy's example. By controlling pride and prejudice, and by learning that compromise is sometimes the best way to happiness, society can hope to improve itself. Marriage in the end, is the perfect ending, since it is both an affirmation of the values of society as well as a personal fulfillment, which it is for both Elizabeth and Darcy since they improve themselves by being together.    Works Cited: Austen, Jane. "Pride and Prejudice. New York. Bantam Books, 1813,1981. Butler, Marilyn. Jane Austen and the War of Ideas. Oxford. Claredon Press, 1975 Sherry, Norman. Jane Austen. London. Montegue House, 1966

Buyers Behaviour Virgin Atlantic Essay

Originally it was called British Atlantic Airways, later changed to Virgin Atlantic Airways. The first flight was from Gatwick to Netwark on the 22nd of June 1984 (Virgin Atlantic, 2012). The company launched a ? 6 m advertising campaign in 2010, which was James Bond themed (Guardian, 2010). The new advertisement helped the company recover from the recession. Now I will examine how exactly it was achieved and what methods were used to obtain the best performance of the advertisement. 2) Target Market. Market segmentation is a way of separating the consumers into different sections by their shared needs and personalities (Leon. G, 2010, p. 28). The needs and values depend from person to person according to his culture (Leon. G, 2010, p. 366). The VALS (values and lifestyles) segmentation system clearly shows the type of audience this commercial is aiming at (Leon. G, pp. 84). This system divides consumers into eight distinctive subcategories, which consist of: thinkers, achievers, experiencers, believers, strivers and makers. The subcategories this advertisement will appeal to are: innovators because they are receptive to new technologies and who can experience the innovated technologies at a Virgin Atlantic flight; achievers because they are goal oriented consumers who like to display success to their piers, which they can display by flying Virgin Atlantic as it is high class airlines; experiencers because they like to spend their income on fashion, socializing and entertainment which Virgin Atlantic offers through great service, food, entertainment and their flights are considered as ‘trendy’. The social comparison theory states that the consumer with higher purchase ability tends to have a higher status; this is a proof why achievers like to spend on luxurious products and services (Leon. G, 2010, p. 338). This commercial appeals to all the five effective target-marketing segments (Leon. G, 2010, p. 73). It is identifiable as it clearly distinguishes the shared needs, age and gender of the consumer. The consumer is a businessman or career orientated workingwoman who prefers high-class service. The age would appeal to Generation Y that is born from 1980 and on wards (Leon. G, 2010, p. 410). The Generation Y spends 150 billion annually and is into innovation and luxury while Generation X is considered as ‘sophisticated’ group. Virgin Atlantic Airways allows children ages 5 and above to travel or should be accompanied by an adult (16+). Pets are accepted if they accompany a disabled person (Virgin Atlantic, 2012). 3) Service offered. The marketing mix shows what kind of service/product is offered by dividing the elements to: product, price, place and promotion (Leon. G, 2010, p. 58). The service being offered is not just a flight from one destination to another; it is an experience at a high-class level of the Virgin Atlantic flight where the costumer will be served at a high class, with security, entertainment and with maximum comfort. It is a high-involvement purchase, which requires considerate thought and cognitive process, as the price is high (Leon. G, 2010, p. 231). The flight can be purchased online or at a flight ticket office. The company offers promotion such as: flying club card, ticket sales and discount codes/vouchers (Virgin Atlantic, 2012). The price and quality relationship the company has is low- price tickets in comparison with their competitors and with a high-class service. 4) Seasonality. The time of placing the advertisement is very important, as there are competing companies to take into consideration. The order effect research has shown that the advertisements presented first (primacy effect) and last (regency effect) has a greater effect on the consumer (Leon. G, 2010, p. 302). The release date was 26 October 2010, which was a great push to recovery from recession. British Airways and American Airlines are the biggest competitors. American Airlines released their commercial in May 2010, which had a primacy effect where as Virgin Atlantic Airlines gained a regency effect. The James Bond 007 Blood Stone video game was released on 5th of November 2010(IMDB, 2010). This shows that the commercial was released 10 days before the release date of the game. This strategy used by Virgin Atlantic is a very clever marketing move, as their advertisement is James Bond themed and during that period of time all sorts of media (TV, newspapers, online, word of mouth and billboards) had James Bond game advertisements. Virgin Airlines got increased attention to their advertisement by publishing their advertisement at time coinciding with Blood Stone’s release. 5) Positioning the commercial. The advertisement is transmitting through mass media as well as through new (non traditional) media (Leon. G, 2010, pp. 294-296). The commercial is played on TV where it addresses wide range of consumers (i. e. via mass media) and through YouTube where it is addressable and interactive, while response – measurable. It was also played during the flights on the Virgin Atlantic TV channel where it exclusively targets its audience (i. e. via target media). 6) Reason for the commercial. The consumer behavior consists of searching for, purchasing, using, evaluating, disposing of products and services that in their belief will fulfill their wants (Leon. G, 2010, p. 23). The commercial was created in order to persuade and make aware the audience of the fact that the service being offered by the airlines is luxurious, entertaining and high-class, to convince that this kind of service will satisfy there needs. ) Perception. â€Å"Perception is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. †(Leon. G, 2010, p. 175) This advertisement appeals to emotional motives, which are affection, status and pride in this case (Leon. G, 2010, p. 110). The advertisements mood is sexually charged and is putting the buyer into a state of excitement by: James Bond themed music and graphics, illustrations of high-class adventure and good-looking actors in the commercial. Abraham Maslow created the Maslow’s Hierarchy of Needs, which identifies the five basic levels of human needs (Maslow, 1987). The advert is aiming to satisfy all the five needs of the potential consumer. Egoistic needs will be satisfied during the flight on these airlines, as it is illustrated as a prestigious flight. Egoistic needs include the need of good reputation, status and recognition from others, which advert convinces that the consumer will have, if he/she chooses Virgin Atlantic Airways. Need of Self-Actualization will be satisfies as shown in the advert, by flying on this flight the customer will feel self-actualized by getting high-class service which he/she deserved or earned themselves. Social Needs are to be satisfied by communication with good-looking staff. The Virgin Atlantic cabin crew was voted as the most attractive staff in the whole world by the surveys of travelers (Daily mail, 2011). Richard Branson has always stated that the appearance of the flight crew must be important in order make the customers enjoy a memorable flight. Cabin staff of Virgin Atlantic Airlines are told that: ‘You’ll be the face of the airline. As such, your grooming should always be immaculate – even after a long, tiring flight’ (Daily mail, 2011). As flying on an airplane has a small risk of security, the advert is aiming to convince that their flight is safe and is a pleasant experience where there is nothing to worry about. Physiological needs will be satisfied by the high-class food and beverage service that would be offered during the flight by good-looking staff. Air and shelter will also be present, as the designed with up to date technology. This commercial is aimed at visual consumers that prefer and take information better through visual images or messages as sources of information (Leon. G, 2010, p. 147). While watching the Virgin Atlantic advertisement repetitively on TV or Online passive learning is occurring and it changes the consumer’s attitude regarding the product (Leon. G, 2010, p. 232). The theme message delivered through this advert is: ‘Your airline’s either got it or it hasn’t’. There is a message resonance in the wording, which adds a bit of humor to it and will make the viewer remember the commercial (Leon. G, 2010, p. 301). The theme message has comparative advertising technique to it where Virgin makes the viewer compare their airlines to Virgin Atlantic (Leon. G, 2010, p. 303). The sexiness in advertising is present in order to grab the attention of the viewer (Leon. G, 2010, p. 308). The hostesses are wearing short dresses in red color and the man who is passing the security check hasn’t got underwear on. Virgin is trying to show that their flights are ‘sexy’. This technique tries to show the security the airlines provide (angel like). The flight team is very good looking and is walking with self-assurance, which adds confidence to the image of the company. The runway lines and the red carpet represents the luxurious service. | | Transition from the safety demonstration to the airplane saloon is done without editing cuts, which is very eye-catching. | | The shot of people sitting around of a pool of martini and playing with the olive, which represents entertainment, beverage and luxury the airlines offer to their customers. 9) Buying process. â€Å"The consumer decision making can be viewed as three distinct but interlocking stages: the input stage, the process stage and the output stage†(Leon. G, 2010, p. 36). This advertisement is designed in order to influence the input and process stage in order to make the consumer come to the output stage. This advert influences and increases the consumer’s recognition of the service ne ed. The information is delivered to the consumers through the marketing efforts of the commercial, which will influence not only media but also word of mouth marketing. The Psychoanalytical Theory of Personality created by Sigmund Freud explains the drivers of the output stage (Leon. G, 2010, pp. 137-139). According to Freud’s theory this commercial will affect superego and id to make the purchase. The superego will be gratified when purchasing this service because he/she will become socially and fashionably acceptable, as Virgin Atlantic flight is ‘trendy’. Id will be gratified if the consumer will make the purchase because the airlines offer the basic requirements such as food, shelter and security. The consumer will make a trial or a repeat purchase when buying this service (Leon. G, 2010, p. 497). The consumer might be new to the company or be a frequent loyal customer. 10) Involvement levels and risk perception. Involvement is a very important factor in how much attention is paid to the message sent to the viewer and how it is understood. There are different ways to measure the involvement of the viewer. There are two ways of involvement, high-risk and low-risk purchases. The higher the risk, the higher the involvement and research will be. The flight purchase is a low-involvement product and consumers prefer congruent context of the message delivered (Leon. G, 2010, p. 293). The mood of the consumer is very important, if he/she is in a bad mood, the content of the commercial might cause a bad reaction of the viewer. Psychological noise may be distracting the viewer from the commercial and the advertisement has contrast in the imagery in order to keep the viewers attention. 11) Conclusion. The advertisement created by the Virgin Atlantic airlines in my opinion was successful . The James Bond theme imageries and soundtrack had a great impact on the effectiveness of the commercial. Every time the consumer will watch James Bond movie or play a James Bond game, the commercial will subconsciously come to their mind and the other way around. The time it was released was perfect, as they needed a push to get out from the recession. The commercial had a bit too much sex advertisement in it, which may led to worse effect tan could have achieved and made the competitors (American Airlines) stand out more, as they had a touching TV commercial that gave gratitude to the men in uniform, veterans and their families. Sexual advertising may distract the consumer’s attention from the message content being sent. This technique may have a little influence on the buyers purchasing intentions and a risk of spoiling the image of the company. This advert is targeting businessman, but there is the family audience with children and generation X, which they are risking of loosing. The commercial is based mostly on emotions and only in one short scene the viewer can see the seats with the monitors. The saloons, seats and the exact food of Virgin Atlantic Airlines are not shown, but they are very important to be shown, as the consumer wants to see the comfort he/she will have during the flight. The fact that the advertisement shows a man being tucked into a cloud and not airplane seat could make an impression that the airlines are hiding something and their seats are not good enough to be shown in the advertisement. This advertisement could have been improved by focusing the viewer’s attention much more on the design of the saloon, comfortable seats and delicious food. Nonetheless, overall this was a very well executed and effective advertisement with successfully reached hearts and minds of customer.

An analysis of hamlets philosophy of life and death in William Shakespeares Hamlet Essay

Dylan Thomas once wrote â€Å"And death shall have no dominion†. William Shakespeare’s tragedy, Hamlet, is a provocative play that portrays how a young prince struggles with his philosophy of life and death after the death of his father. Hamlet, the prince, has trouble overcoming his father’s passing as he also has to deal with its aftermath. The first problem Hamlet has to deal with is his mother Gertrude’s marriage to the newly appointed king, Hamlet’s uncle Claudius. Hamlet is disgusted by this, seeing it as â€Å"incestuous†(Shakespeare 1. 2.162) and begins to contemplate suicide as an alternative to dealing with his problems. His strong angst toward the newly weds grows even more acute when Hamlet is visited by his father’s ghost and becomes aware that Claudius murdered his father. With this, he continues to struggle, asking himself which is easier, â€Å"to be or not to be†(3. 1. 64). After this, Hamlet’s outlook on life and death is continually changing due to a series of events until he comes to the conclusion that people should â€Å"let be†(5. 2. 238) because â€Å"there’s a divinity that shapes our ends†(5. 2.11). Thus, through Hamlet, Shakespeare presents the idea that there is a greater power shaping everyone’s lives and no matter what life throws at people, they must persevere and let events play out as fate is in control. Hamlet has a very bleak outlook on life at the beginning of the play. He is very emotional about his father’s death and feels as though his mother and uncle’s marriage is â€Å"less than kind†(1. 2. 67). Hamlet finds the death of his father very personal and is greatly bothered by the fact that everyone is faking their sadness instead of mourning properly. Furthermore, not only are others not mourning, Gertrude and Claudius have the audacity to tell Hamlet to stop mourning as â€Å"all that lives must die†(1. 2. 74). This is the first issue that leads Hamlet to debate if suicide would â€Å"resolve†(1. 2. 134) the problems he is dealing with. He sees death as a way to relieve himself from his earthly problems, but realizes he will be damned to hell if he commits suicide, as it is a mortal sin. Thus, Hamlet is discouraged by all the untimely events that seem to come another the other and they seem to overwhelm hi. Hamlet’s pessimistic view on life is again seen the night that he and his friend Horatio go to find the ghost of Hamlet’s father. As they are waiting, Hamlet tells Horatio how he believes everyone is born with a â€Å"vicious mole of nature†(1. 4. 27) that with â€Å"o’ergrowth†(1. 4. 30) causes people to be victims of fate. Even if a person is genuinely â€Å"pure†(1. 4. 36), if their tragic flaw is unchecked, even the smallest amount of blemish the will cause them to lose their â€Å"reason†(1. 4. 31) and corrupt all their other virtues. This short, but rich passage again display’s his pessimistic view on life, as he believes that a person’s fate is unavoidable. Hamlet’s ideas on life and death appear to become less pessimistic after he encounters his father’s ghost. At first, Hamlet is troubled as to whether the ghost is Satan or actually his father’s â€Å"spirit†(1. 4. 44), but follows he the ghost anyways. He does this because he wants to believe it is his â€Å"father’(1. 4. 50) and does not think following will risk his life or cause any harm to his â€Å"soul†(1. 4. 74). Hamlet not wanting to risk his life displays how even though he wants to disappear, he still values his life. After Hamlet decides to â€Å"follow†(1. 4. 97) the ghost, the spirit reveals that he is the dead kind and he is in purgatory because Claudius murdered him. This means that Hamlet has to avenge his father’s death and so he makes an oath of vengeance, that he will kill Claudius to right his father’s murder. This new goal gives Hamlet a reason to live, but because he believes he was â€Å"born to set it right†(1. 5. 211), he implies that after he does the deed, his life will be complete and he will die. Hamlet’s new philosophy is guided by the oath of vengeance, as it gives him a purpose in life, but a self-destructive one. Although Hamlet finds a new purpose in his life, Shakespeare continues to show how Hamlet’s outlook on life is far from positive. While talking to two old friends, Rosencrantz and Guildenstern, Hamlet acknowledges that he feels like he is in â€Å"prison†(2. 2. 267). In the literal sense, Hamlet feels trapped in his home with Claudius, being the murderer of his father, and his mother abandoning him for that â€Å"adulterate beast†(1.5. 53). On a deeper level, Hamlet is trapped within his own thoughts, as he is constantly struggling with suicidal thoughts and is also burdened with figuring out how to avenge his father. He continues to see the world as a â€Å"foul†(2. 2. 326) place and finds others â€Å"a piece of work†(2. 2. 327). This shows how Hamlet’s pessimistic view of the world is still overwhelming, despite his newfound reason to live. Hamlet’s fatalistic view on life develops even further as he seriously contemplates suicide once again. The â€Å"question†(3. 1. 64) he ponders is whether it is more noble to â€Å"suffer†(3. 1. 65) through life or to end life’s hardships by killing oneself. He comes to the conclusion that he wants â€Å"to die†(3. 1. 72), but realizes that just like â€Å"sleep†(3. 1. 72), death is not the end of all hardships. Hamlet is aware that suicide leads to damnation. It is this and the uncertainty of what comes â€Å"after death†(3. 1. 86) that scares Hamlet and makes him less enthusiastic about death. Furthermore, he observes that the more he thinks about death, the more cowardly he becomes and the less he wants to kill himself. Therefore, Hamlet’s desire to kill himself is not great enough for him to follow through with it, as the thoughts to what comes after death scares him too much. Even though Hamlet chooses life over death, he still does not find life pleasant and wishes he could just disappear. Hamlet started off with a very bleak look on life and a skeptical view on death, but when Hamlet is talking to Horatio, readers can see him start to change his outlook to be less pessimistic. He has seriously contemplated the worth of living twice and even though he has found new meaning to his life, he still wants to cease to exist. It is all of this that leads Hamlet to anticipate his death during a conversation he has with Horatio. It is here that Hamlet thanks Horatio from the bottom of his â€Å"heart†(3. 2. 78) for being so loyal to him. This moment between the two characters, shows that Hamlet is anticipating his own demise and wants to make sure he Horatio knows that he was appreciated by Hamlet. The fact that Hamlet is expecting to die, shows readers that the implication Hamlet makes when taking the oath of vengeance is correct. He is convinced that his life will come to an end after he avenges his father’s murder. This shows how Hamlet is beginning to think about how people cannot control our lives, but that everyone has a certain fate. This theme is further developed through Hamlet’s actions later on in the play. Even though Hamlet’s view on life and death is still quite pessimistic, Shakespeare exposes Hamlet to the idea that humans may not be in control of their fate. Shakespeare does so through â€Å"The Murder of Gonzago†(2. 2. 564) the play Hamlet puts on, as Hamlet is aware that â€Å"the purpose of playing†(3. 2. 21) is to mirror reality. With this in mind, Hamlet adds â€Å"some dozen or sixteen lines†(2. 2.567-568) to create a mirror image of his father’s murder within the play. Hamlet does this to see if his uncle really killed his father, and determines that he does do to his reaction. The play discusses how people live their lives â€Å"determine[s] oft we break†(3. 2. 210). This idea connects back to Hamlet’s discussion with Horatio about people’s â€Å"vicious mole of nature†(1. 4. 27) causing them to be a victim of fate and builds upon that concept. The play also considers how, what someone wants to happen and what actually happens, are totally different; people have no control over their lives. Thus, the play builds upon the concept that no matter what people do, their efforts will be overthrown, as they cannot control fate. This exposes Hamlet once again to this idea putting it in his sub-conscience to be seen further on in the play. Hamlet has now been exposed to the idea of fate controlling people’s lives, but has not come to realize this for himself yet. This is seen when Hamlet accidentally murders Polonius and still accepts responsibility for it even though Polonius was killed due to his tragic flaw, being nosy and arrogant. Polonius is killed after giving away his location while â€Å"intruding†(3. 4. 38) on Hamlet and Gertrude talking. Since this is how he is killed, it could be expected that Hamlet would try to rationalize Polonius’s murder as it was his fate to die in that manner. Instead of doing this, Hamlet’s sense of responsibility for the death of Polonius is at odds with his cynical view that people are a victim of their fate. This reveals that Hamlet is just beginning to grasp the concept presented in the play. Rather than rationalizing Polonius’s death as something uncontrollable, he believes that he is an agent of divine retribution and it was his duty to kill Polonius. Thus, Hamlet twisted the words of the play and came to a different conclusion than what the play presented. Either way, Hamlet’s philosophy on life and death comes closer to his final conclusion as he is beginning to realize that people have no control over their lives. Hamlet’s philosophy on death is refined even further when he is confronted with the idea that death may not be as big a deal as he makes it seem. He is faced with this idea when he comes across troops led by â€Å"Fortinbras†(4. 4. 15) going to â€Å"Poland†(4. 4. 16) to fight to â€Å"gain a little patch of ground†(4. 4. 19) that is useless to the troops. This puzzles Hamlet because he sees it as illogical, as the men are fighting without a â€Å"cause†(4. 4. 29). He does not comprehend how so many people are willing to die for nothing, when for him dying is a very hard thing to come to terms with. Shakespeare uses this scene to show Hamlet that death is not as significant as he makes it seem, but rather insignificant in the big scheme of things. Although he does not grasp this concept right away, it is important in shaping his overall view on life and death at the end of the play. Thus, Hamlet is once again exposed to an outlook on life and death that contrasts his own and leads him to a new understanding about life and death. The outlook Hamlet has on life and death becomes more optimistic as he has finally come to terms with death. Horatio has just fetched Hamlet from a pirate ship bringing him back from his journey to England and they are in a graveyard near the castle. They stumble upon a gravedigger and his friends and when the gravedigger digs up a â€Å"skull†(5. 1. 77) Hamlet reveals he is now amused by death, rather than scared of it. He jests about what the skull may be and reveals he now grasps that life is a â€Å"fine revolution†(5. 1. 92). This shows how Hamlet has come to terms with the fact that everyone dies and are all reduced to just â€Å"bones†(5. 1. 93). Instead of being bothered by this and constantly fighting death, Hamlet has become allies with it, a kind of fatalism. Despite this, Hamlet is not fully unaffected by death, as he is still emotionally touched by it when it is personal. This is seen when the skull of â€Å"Yorick†(5. 1. 191), the old jester, is dug up. After seeing this, Hamlet beings again to conceptualize how everyone is equal in death as even â€Å"Alexander†(5. 1. 216) and â€Å"Imperious Caesar†(5. 1. 220) â€Å"returneth to dust†(5. 1. 217). Although Hamlet tries to rationalize Yorick’s death, when he finds out that the grave being dug is for Ophelia, he cannot control his emotions any longer. Once again death affects Hamlet and he is overcome by â€Å"sorrow†(5. 1. 268) and â€Å"grief†(5. 1. 267). Thus, Hamlet has a new fatalism about him, but death still moves him when it is personal, which is continually seen through to the end of the play. Hamlet’s once pessimistic view on life and death takes a final turn when he takes everything that has happened and comes to believe that â€Å"providence†(5. 2. 234) controls life and death. After the graveyard, Hamlet tells Horatio how he escaped the ship taking him to â€Å"England†(5. 2. 44) to be killed, by authority of Claudius. The ship was under attack by pirates and before jumping ship he wrote letters to have Rosencrantz and Guildenstern, who were taking him to England, killed instead of him. This huge escape, along with all the events prior enable Hamlet to realize how insignificant everyone is in life. Hamlet now believes that regardless of what a person does, it will not matter because â€Å"there [is] a divinity that shapes our ends†(5. 2. 11). This is seen when Hamlet admits that the deaths of â€Å"Guildenstern and Rosencrantz†(5. 2. 63) are â€Å"not near [his] conscience†(5. 2. 65). He rationalizes their deaths because they died in the process of ingratiating themselves to the â€Å"King†(5. 2. 43), their tragic flaw, and since providence is always in control, their deaths are out of Hamlet’s hands. This contrasts Polonius’s death when even though he died due to his â€Å"vicious mole of nature†(1. 4. 27), Hamlet still felt responsible since he did not yet believe fate controls everything. Furthermore, Hamlet answers his own question â€Å"to be or not to be†(3. 1. 64) with â€Å"let be†(5. 2. 238). He recognizes that people cannot live their lives scared of dying because â€Å"providence†(5. 2.234) has a hand in the smallest of things. This philosophical look on life and death reveals that Hamlet has accepted his fate and is now ready to die. Hamlet’s philosophical look on life continues until his dying moments. Since he has accepted his fate, he stops thinking about his actions and lives with the â€Å"readiness†(5. 2. 237) to die. He goes into a fencing match with Laertes who is there to avenge Polonius’s death, knowing he may â€Å"lose†(5. 2. 223) but does so anyways. Little does he know, Claudius and Laertes have made a plan to poison him with the sword or with a poisoned â€Å"chalice†(4.7. 183). Hamlet is struck by the poisoned sword and is told that he only has â€Å"half an hour’s life†(5. 2. 346). It is with this that readers see Hamlet’s philosophical outlook prevail again. After killing Claudius, the leader of this plan, he acknowledges that he only has a few moments to live and takes control. He is not scared but rather calm and tells Horatio to â€Å"let it be†(5. 2. 370) and to live his life and â€Å"tell [his] story†(5. 2. 384). Lastly, Hamlet passes on the kingdom to â€Å"Fortinbras†(5. 2. 393) and recognizes that â€Å"the rest is silence†(5.2. 395); Hamlet’s life is over. Thus, Hamlet’s philosophical look on life and death goes hand in hand with his death, as he does not fight it and he is well aware that he is dying and stays calm. This is a major contrast to how the play starts off when Hamlet is terrified to die, as he is scared of damnation. Now, Hamlet is ready to die and is okay with dying â€Å"now†(5. 2. 236). Thus, Hamlet’s philosophy on life and death has come full circle, as he started off very pessimistic and ended up with a reflective view on life and death. Shakespeare presents the concept that life and death are out of people’s control and are shaped by â€Å"providence†(5. 2. 324) through the character of Hamlet. Hamlet believes that life cannot be controlled by people but rather, it is controlled by God and fate. He realizes that he should not live his life in fear of death and many events lead him to be convinced that no matter what people do, the way they die will still be controlled by a â€Å"divinity†(5. 2. 11). Although God plays some part in everyone’s lives, people cannot depend solely on him to shape their lives. How a person lives does â€Å"determine†(3. 2. 210) how they die, but only that person can shape their own future. Every new generation is told that the future is in their hands and this is very true. Everyone can make their life what they want it to be and no-one has to succumb to fate, but anyone can choose that path. People need to be aware that even though fate and destiny may be considered real, everyone has the power to shape their own life. Bibliography: Shakespeare, William. Hamlet. Eds. B. A. Mowat, P. Werstine. New York: Folger Shakespeare Library, 1992.

Feeling Like an Outsider Essays

Feeling Like an Outsider Essays Feeling Like an Outsider Essay Feeling Like an Outsider Essay Feeling Like an Outsider I am lucky enough to say that most of the time, I dont really feel Like an outsider. Usually, I can quickly adapt to new situations and easily relate to people. The one time that stands out in my mind of when I did feel Like an outsider, Is when I started high school. Like many others, the first day of high school was very nerve-wracking to me. I went to Castro Valley High School, which Is a fairly large, public high school. The tuned body there numbers over three thousand. The mall reason why I was so nervous Is because the school I was coming from was very small and private. I went to Our Lady of Grace from kindergarten to eighth grade. The student body there was around two hundred and fifty at the time. There was only one teacher and class of about thirty students for every grade. There wasnt a student or teacher that I didnt know by name and because I had been going there since I was five years old, I really didnt know any other way. : Only two of my classmates from Our Lady of Grace went to Castro Valley High School with me. So out of three thousand students, I literally only knew two. There were many changes that made me feel like an outsider at first. Having a different teacher for every subject, switching to different classrooms between periods, and using a locker were all new to me. Trying to adjust to these changes was even more difficult for me because everyone else at the school had been doing these things for years. I felt like I was the only one that was new to the public education system. By satisfactions 2/4/13 I am lucky enough to say that most of the time, I dont really feel like an outsider. Usually, I can quickly adapt to new situations and easily relate to people. The one time that stands out in my mind of when I did feel like an outsider, is when I started me. I went to Castro Valley High School, which is a fairly large, public high school. The The main reason why I was so nervous is because the school I was coming from

Credence

Credence Credence Credence By Maeve Maddox I started wondering about the use of the word credence when I noticed the following headline on an entertainment news site: Al Pacino gives credence to James Gunns ‘Guardians of the Galaxy’ The noun credence (KREE-dns] usually functions as a synonym for credibility or believability. For example, â€Å"The premise of the argument lacks credence.† As much as I enjoyed the Gunn film, I find nothing believable about a tree creature that wins everyone’s affection by saying the same three words again and again, or a genetically engineered raccoon with anger issues. I decided to find out if credence has another meaning that fits the context of that headline. Credence belongs to a family of English words that derive from the Latin verb credere, â€Å"to believe.† For example: credo: a religious belief, a guide to behavior. credible: believable. credential: official documentation indicating that a person may be trusted. credit: favorable reputation; trustworthiness in financial matters. creditable: that which does a person credit, praiseworthy. credulity: a readiness to believe. credulous: inclined to believe on the basis of little evidence. The noun credence occurs most often in the idiom â€Å"to lend (or give) credence to†: It really gives credence to the live singing in the movie to see them actually do it live onstage, Meron said. We  seem to live in a celebrity world. A world where being famous has more credence than being brilliant or a good person. During the McCarthy Era, suspicions were often given credence despite inconclusive or questionable evidence. The study lends credence to what scientists have long suspected: â€Å"If you want to recover birds, you need to recover the food that they’re eating.† Less used is the phrase â€Å"to pay credence to.† It occurs where the verb â€Å"to respect† would usually be clearer and more succinct: Alas, I am a liberal. I am honour-bound to pay credence to the rantings and ravings of other people and not simply discard them for being ridiculous. People dont  pay credence  to cultural health, Simmons said.   Originally, the idea was to  pay credence  to those in our lives who help us succeed. University administrators have become more mediators than foes, as they negotiate how to balance the principles of free speech, to which they pay credence, with students safety and well-being.   I continue to puzzle over the headline. Here are some adjectives that can serve to convey one’s feeling that a thing is believable: creditable probable possible feasible reasonable rational sound admirable Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Mostly Small But Expressive InterjectionsWhenever vs. When EverList of Prefixes and Suffixes and their Meanings

E-business Essay Example | Topics and Well Written Essays - 4000 words - 3

E-business - Essay Example It has been apparently observed that despite facing various challenges and ethical issues associated with the e-business practice of enterprise system, this particular system contributes significantly in organisational management, which is further identifiable in terms of improved management decision-making and effective utilisation of the accessible resources. The prime intention of this report is to analyse an electronic business system, having a noteworthy contribution to organisational management. Theoretically, the notion of electronic business system, also acknowledged as e-business, is regarded as a set of innovative technologies, tools as well as systems that assist in conducting business through online or internet (Macmillan Publishers Limited, n.d.). The application of internet medium for conducting business online is typically viewed as one of the biggest forces, which has contributed in changing the 21st century business scenario drastically. It is worth mentioning that the notion of electronic business system not only deals with buying as well as selling of products through online but also plays a decisive role in serving customers globally, irrespective of geographic and economic hindrances and most vitally, collaborating with business partners effectively (Durbhakula & Kim, 2011). In this modern day context, wherein the enti re business environment is identified to be changing rapidly, the conception of electronic business system or e-business is observed to gain immense significance in the corporate world. It is widely embraced in various industry sectors making the business process smoother and effective (Alter, 2002; Braithwaite, 2002). It would be vital to mention that the notion of e-business has gained its momentum in this present day context amid the marketers due to its innovative features that extend beyond the traditional business functions. In this similar